844.665.5500
[email protected]

Blog → Color Psychology: Use It Right To Get More Sales!

One can't deny the power of color, especially in a furniture showroom. Colors have a profound impact on customer behaviors.

After all, customers consider a variety of factors, including furniture quality, price and color to make the buying decision. Needless to say, furniture showroom owners can make use of the right colors to influence customer buying decisions.

Similarly, they can use various colors to create a unique buying experience for their customers.

Here is how you can use colors in your furniture showroom to generate more sales:

Tell a story

Use colors smartly in your showroom to tell a story. Don't just pick colors you like. Instead, decide a theme and pick appropriate colors for that.

For modern living, pick bold colors, such as red or black. Similarly, if you want to showcase classic bedroom collection, stick to white or brown. White and brown represent simplicity.

Highlight certain furniture pieces

The right colors can highlight certain furniture collections. Make use of colors wisely. You can grab customers' attention by using bright colors. Think in terms of red, yellow, orange or fuchsia. In other words, use colors that pop and will compel your customers to notice your merchandise.

However, don't overdo bold colors. If you're displaying chunky furniture items, stick to softer colors that won't overpower your display. Focus on creating a balanced mix of colors. 

Relaxes shoppers

Warm colors, such as white and brown, and perfect for the living room and dining room. Warm tones represent coziness and safety. They are the most preferred furniture colors.

Meanwhile, cool tones such as blues and greens are soothing and inviting. They help promote a relaxing environment. Adding a few colorful accessories to dark furniture pieces can have a lasting impression on shoppers.

If you're searching for top quality European wholesale furniture for your showroom, look no further. ESF Wholesale Furniture provides an array of European style furnishings and products for vendors, interior designers and showroom owners.

From Italian to Spanish furniture, you can find an extensive range of furniture items in stunning colors, designs and finishes. Be it contemporary or traditional, ESF Wholesale has a wide stock of European furniture items from leading brands. 

Moreover, ESF Wholesale is ensures complete quality control by inspecting every item before delivery. The company also offers replacement parts and repair services.

Check out the latest arrivals and get the highest quality European furniture to impress your customers.

2016-12-22 16:43:54