When it comes to building customer loyalty, bigger space isn't always better. Increasing sales and satisfying your customers depends on how well you market your products. Displaying poor quality furnishings can lead to a decrease in sales but with the right furniture, you can climb the ladder of success and carve a market niche.

Proper planning and arrangements can go a long way when it comes to creating the right atmosphere, look and appeal of your furniture shop. With proper planning, interior and décor, small spaces can be made to appear spacious.

This is where European furniture comes in. With its intricate designs, blended with a modern and traditional look, European furniture will give a homely but elegant appearance to your shop. In addition to this, it will create the illusion of a larger space without making your shop look overcrowded.

Where to Begin

It can be difficult planning a proper setting for your European furnishings but that does not mean it's difficult. With the right arrangements, you can make your shop appear larger and properly display your collection.

Here are a few steps you can take:

Keep it Simple

Depending on the type of European furniture you're displaying, it is wise not to display two collections with each other. If you're displaying Spanish sofas, focus solely on them. Do not mix them with Italian sofa sets or any other style of Spanish sofas.

If the collection you are displaying is traditional, focus on traditional fittings and not incorporate anything contemporary into the exhibit. Not only will that highlight two opposite styles, unless you have a collection that blends modern with traditional, your display will stand out negatively. 

Hidden Storage

Surprise your customers with hidden storage. Not only does this make room in your shop, displaying furniture with hidden storage helps you cater to larger families.

You can display dressers instead of side tables to encourage the idea of storage.

Add Plants to Fill Up Spaces

While keeping furnishings to a minimum, remember not to add small decoration pieces that can distract the customer and take the spotlight away from the display. Furthermore, avoid adding small furnishings because that will make the room look crowded.

Plants help keep the customer focused on what's important: the exhibit.

Adding plants will make the surroundings look more natural and add a homely feeling. Furthermore, it will help the furnishings blend into a more natural environment, without making everything look overdone.

We specialize in all sorts of European furnishings, catering to vendors and furniture retailers. If you are looking to purchase European-style furniture in New York for your showroom, contact us today.